Words that work

I am an experienced journalist and copywriter who will help you get your message across.

I’m currently contributing to publications such as The Independent and Medium Magazine as well as working for corporate clients. I have two decades of experience of working with brands, including Nikon, Axon, Skylum (Luminar software), BSI and the WWF, to engage their customers with fresh ideas, good stories and persuasive writing. I’m fluent in three languages and adept at dealing with international clients as well as sourcing content and interviews from all over Europe.

Copywriting
I’m a versatile writer and have written on subjects as diverse as fashion, the latest camera technology and copyright issues. Whether it’s for a website, brochure or blog, I am quick to grasp a brief and confident when covering complex subjects. With 17 years’ experience of writing for publications of big multinationals, I know how to let the brand shine while producing content that captivates readers. I have a special knack for turning technical spec lists into engaging copy.

Ghostwriting
I frequently interview experts and produce articles in their voice – it’s a skill I have honed over many years. Usually, a phone call and a bit of research are all I need to ghost an authoritative opinion piece or blog.

Content strategy
I have an eye for the bigger picture and enjoy developing ideas to engage customers and increase SEO.

Languages
I work in English, but also speak native German and fluent Spanish and can source content, experts and interviews from all over Europe.

Localisation
Working with translators, editors and German copywriters, I can deliver top German content that’s on brand.

Corporate clients:

Axon (working for The Wordworks)

BMW (working for the agency JI Experience, Munich)

Skylum – Luminar software

Jessops – Image magazine

The International Moving Image society – Blog

Rodlem Interiors – Website copy and blogs

Nikon – Content for Nikon Pro Magazine

Lanop Accountants – Website copy

Hill+Knowlton Strategies – Blogs

Azule (media and technology finance provider) – Case studies

Portfolio

 

Nikon Pro 2017 summer issue
I edited the re-launch and 100-year anniversary issue of Nikon Pro, a magazine by Nikon for Europe’s top professional photographers, published in five languages. If you’re on an iPad, click here to see the full edition.

 

 

Bringing products to life (B2C/B2B)
Through working for Nikon Pro magazine, I have many years’ experience writing about products and turning long spec lists into tangible consumer benefit and writing accessibly about the latest technological advances.

 

Business issues (B2B)
While working for Nikon Pro magazine I proposed a section to discuss the industry’s big issues to connect the magazine to its readers and position Nikon as a brand that really understands its customers. I researched and wrote these features for Nikon Pro for many years

 

Expert opinions
I also introduced Nikon Pro’s regular ‘Inside Knowledge’ feature, for which I sourced and interviewed three or four experts on a topic and wrote short advice pieces in their voice. It was a very effective way of getting big names and compelling content into the magazine.

 

Branded features
I enjoyed sourcing ideas and writing Nikon Pro’s hero features, which are in-depth articles about high-profile photography projects. The story behind the project always made for a fascinating feature and the story of how the photographer covered it allowed Nikon to celebrate its photographers as well as their camera gear.

Columns
I was a regular contributor to the World Wildlife magazine (the magazine of the World Wildlife Fund), writing a column on what we can do minimise our impact on the environment.

 

 

Consumer tips
I wrote a popular column for TUI Real Holidays magazine that gave readers tips on how to get the best out of their holiday photographs.

 

 

Travel
I regularly wrote Nikon Pro’s location features, was a regular contributor to the TUI Real Holidays magazine. I also wrote tips for shopping, culture and restaurants in Munich for the airline magazine Go.