Words that work

I am an experienced journalist and copywriter who will help you get your message across.

I’m an inquisitive writer, currently contributing to publications such as The Independent and The International Moving Image Society as well as working for corporate clients. I have two decades of experience in helping brands, including Nikon, Skylum (Luminar software), BSI and the WWF to engage their customers with fresh ideas, good stories and persuasive writing. I’m fluent in three languages and adept at dealing with international clients as well as sourcing content and interviews from all over Europe.

Copywriting
I’m a versatile writer and have written on subjects as diverse as fashion, the latest camera technology or copyright issues. Whether it’s for a website, brochure or blog, I am quick to grasp the brief and confident when covering complex subjects. With 17 years’ experience of writing for publications of big multinationals, I know how to let the brand shine while producing content that captivates readers. I have a special knack for turning technical work into engaging copy.

Content creation
With an ear to the ground and many years’ experience in unearthing good stories, I will produce useful or entertaining content that will hold your customers’ attention – whether it’s for SEO, to sell a product or to engage customers.

Ghostwriting
I frequently interview experts and produce articles in their voice – it’s a skill I have honed over many years. Usually, a phone call and some research are all I need to ghost an authoritative opinion piece. I can also write blogs, presentations and books, using this skill.

Content strategy
I have an eye for the bigger picture and enjoy developing ideas and medium and long-term content strategies to engage customers and increase SEO. I also have the focus and tenacity to deliver them.

Google Ads
I know how to harvest the power of Google Ads through carefully targeted campaigns.

Google Analytics
But does it work? I can use Google Analytics to make sure.

Languages
I work in English, but also speak native German and fluent Spanish and can source content, experts and interviews from all over Europe.

Localisation
Working with translators, editors and German copywriters, I can deliver top German content that’s on brand.

 

Corporate clients:

Skylum – Luminar software

Jessops – Image magazine

The International Moving Image society – Blog

Rodlem Interiors – Website copy

Nikon – Content for Nikon Pro Magazine

Lanop Accountants – Website copy

Hill+Knowlton Strategies – Blogs

Azule (media and technology finance provider) – Case studies