Words that work

I am an experienced journalist and copywriter who will help you get your message across.

I’m currently contributing to publications such as The Independent and Medium Magazine as well as working for corporate clients. I have two decades of experience of working with brands, including Nikon, Skylum (Luminar software), BSI and the WWF, to engage their customers with fresh ideas, good stories and persuasive writing. I’m fluent in three languages and adept at dealing with international clients as well as sourcing content and interviews from all over Europe.

Copywriting
I’m a versatile writer and have written on subjects as diverse as fashion, the latest camera technology and copyright issues. Whether it’s for a website, brochure or blog, I am quick to grasp a brief and confident when covering complex subjects. With 17 years’ experience of writing for publications of big multinationals, I know how to let the brand shine while producing content that captivates readers. I have a special knack for turning technical spec lists into engaging copy.

Content creation
With an ear to the ground and a nose for good stories, I deliver useful or entertaining content that will hold your customers’ attention – whether it’s for SEO, to sell a product or to engage your readers.

Ghostwriting
I frequently interview experts and produce articles in their voice – it’s a skill I have honed over many years. Usually, a phone call and a bit of research are all I need to ghost an authoritative opinion piece or blog.

Content strategy
I have an eye for the bigger picture and enjoy developing ideas to engage customers and increase SEO.

Google Ads
I know how to harvest the power of Google Ads through carefully targeted campaigns.

Google Analytics
But does it work? I use Google Analytics to make sure.

Languages
I work in English, but also speak native German and fluent Spanish and can source content, experts and interviews from all over Europe.

Localisation
Working with translators, editors and German copywriters, I can deliver top German content that’s on brand.

 

Corporate clients:

Skylum – Luminar software

Jessops – Image magazine

The International Moving Image society – Blog

Rodlem Interiors – Website copy and blogs

Nikon – Content for Nikon Pro Magazine

Lanop Accountants – Website copy

Hill+Knowlton Strategies – Blogs

Azule (media and technology finance provider) – Case studies